La Reina Del Sur opened their retail store, in the Summit Building, in 1988. Being the first and only Mexican grocery store in the Pinedale area,  the specialty grocer has grown into a favorite stop for shoppers. La Reina finds and acquires those hard to find items for your favorite dishes. The store carries an extensive selection of fresh, dried and canned chiles, and a wide variety of dried peppers. The dairy case is filled cheeses, fresh fruits and vegetables, and refreshments.   Kids will be especially delighted with the selection of La Reina's popsicles, chewing gums, candies, and colorful piñatas.